Bring Your Customers to Life With Personas
Tash Keuneman, Atlassian
Personas are data-driven representations of your customers. At Atlassian, personas are used company wide – from the development teams to marketing, we're all catering to the same set of customers. Tash will show you how the whole company is involved in the persona creation process using affinity mapping, design walls, user journeys, and workshops, and of course, Confluence.
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About the speaker
Tash Keuneman, Junior Designer, Atlassian
Tash studied journalism in rural Australia and was hell bent on being a print journalist until digital entered stage left. She lived in Washington D.C for a spell where she worked in photography before changing gears to UX design.